Join us for an engaging and informative three-part series that will take you on a journey through the fundamentals of modern marketing. It is designed to provide small businesses in West Scranton with valuable insights and practical knowledge to elevate their marketing strategies.

Each session in this series is designed to build upon the previous one, providing attendees with a comprehensive understanding of marketing fundamentals, social media strategies, and traditional marketing methods. Join us to gain valuable insights and practical skills that will empower you to take your marketing efforts to new heights and make your business stand out among the competition.

Marketing Your Business in West Side

In this introductory session, we’ll dive into the core principles of marketing by covering the following topics:

  • Marketing Facts
  • Understanding & Defining Your Target Market
  • Defining Your Unique Selling Proposition
  • Choosing Your Marketing Channels
  • Creating a Content Calendar
  • Marketing Etiquette
  • Setting Your Budget
  • Measuring Your Results

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Unlocking Social Media Success: Powering Business Growth in West Scranton

In today’s digital age, social media has become a powerful platform for small businesses to drive awareness and engage with their audiences. The second session in this series will cover the following topics:

  • Popular social media platforms, their unique features, and how to use them to reach your target audience
  • Creating a social media content calendar
  • Tool to help you create social media content
  • Tips for interacting with customers on social media

Whether you’re new to social media marketing or looking to enhance your existing efforts, this session will equip you with practical tips and techniques to succeed in the ever-evolving social media landscape.

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Beyond Social Media: Marketing for West Side Businesses in the Digital Era

While digital marketing has gained immense popularity, traditional marketing methods remain relevant in today’s interconnected world. The final session in this series will cover the following topics:

  • Search engine optimization
  • What is traditional marketing?
  • Popular methods
  • Why does it work?
  • Advantages & disadvantages
  • Tips for implementing

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