“Running a Great Farmers’ Market Booth” Offers Training as Farmers’ Market Season Approaches

“Running a Great Farmers’ Market Booth” Offers Training as Farmers’ Market Season Approaches

Nowhere in the food economy is the nexus of producer and consumer more pronounced than the farmers’ market. As spring arrives and antsy consumers are looking to get out of the house after a year of lockdowns, farmers’ markets look poised for a strong upcoming season. These markets have been at the heart of not only local food economies for generations, but have long served as the public square in many communities and can be many different things to different people.

To a new food producer, it can be the first place they introduce their product to potential customers. It’s the place they learn about their product and its potential marketplace while getting a chance to engage with their peers.

For established farmers and producers it can be a vital source of weekly cash, a platform to support and develop their other revenue streams, and a testing ground for new products or services.

And for consumers interested in shortening their food miles, it’s often the first stop for food buying. In the time of COVID-19, it can also be a place where at-risk customers can feel safer shopping in an open-air environment.

As the country works towards herd immunity and deals with an ever-changing COVID landscape, farmers’ markets remain a place where vendors and consumers come together to support each other, albeit with adjustments to how they interact. Putting together a farmers’ market booth that delivers a sense of both bounty and safety, as well as facilitates great customer service with fewer interactions takes planning.

Whether you’re new to farmers’ markets or a seasoned vendor who is interested in updating your market presence, this two-part webinar will have something for you. Along with the program, we’ll be taking questions as we go and will provide attendees with practical takeaway materials.

Additional Information

Part 1 – Tuesday, April 20, 2021 | 6:00 p.m. – 7:00 p.m.
Additional Information & Registration

Part 2: Display Building – Tuesday, May 18, 2021 | 6:00 p.m. – 7:00 p.m.
Additional Information & Registration

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