Is Your Small Business Using Instagram?


Instagram is a popular photo-sharing social media application. As the application continues to grow in popularity, many business owners are using it to find a creative way to share their brand.

How can you tell your small business story using Instagram? 

Human Element – Show the people involved in your business by sharing some behind-the-scenes photos. Research shows social media users are very interested in this!

Product Uses – Show how your product is used or, even better, show customers using your product.

How it’s Made –  Let your social media followers see what goes into making your product or delivering your service.  Few people understand what it really takes to run a successful business.

Show Results  – If your business involves any kind of  “before and after,” there is nothing better than showing photos to demonstrate this.

Tips for boosting your small business using Instagram:

Use Hashtags – Hashtags allow you a way to reach customers beyond your followers.

No Filter – Photos without a filter applied receive higher engagement.

Think Local – Use Instagram’s location feature to allow your photos to be shared by others checking in at the same location.

Engage – Like and comment on photos of customers and respond to followers who comment on your photos.

If your small business would like assistance using Instagram or any other social media application, contact The University of Scranton Small Business Development Center.

Keith D. Yurgosky
Business Consultant
The University of Scranton SBDC

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