#BusinessTipTuesday
Hello, #BusinessTipTuesday! A little late is better than never, right? So today’s tip is about testing new markets with new products in your business, and to celebrate #NationalPopcornDay this week,…
Introducing #BusinessTipTuesday
The University of Scranton SBDC is providing you with a new feature called #BusinessTipTuesday . Today we focus on #DressUpYourPetDay which falls on Saturday January 14th. Over the years our…
Small Businesses Need to Push those Gift Cards
If you're not promoting the sale of gift cards/certificates this holiday, you're making a big mistake! Cardhub.com projects that gift card sales will reach $131 billion this year continuing a solid streak of…
Is Your Small Business Using Instagram?
Instagram is a popular photo-sharing social media application. As the application continues to grow in popularity, many business owners are using it to find a creative way to share their…
St. Patrick’s Day Parade is a Great Opportunity for Scranton Small Business Owners
On Saturday the City of Scranton will be a wave of green, as an estimated 100,000 people flock to the city for the annual St. Patrick' Day parade. If small…
Social Media and Your Small Business
Social Media and Your Small Business By Keith D. Yurgosky, Business Consultant The University of Scranton Small Business Development Center Social Media has become an excellent tool for small businesses…
No Publicity is Bad Publicity – Or is it?
A local restaurant was recently featured on national television reality show. As a result, it received a lot of attention on social media - some positive and a whole lot…
Bullseye – Target Marketing!
This past week while presenting a seminar entitled “Building Your Art Business” the topic of “Defining Your Target Market” came up. What followed was a heated discussion between the audience…
Super Bowl Sunday and Small Business!
Super Bowl Sunday has always been a "Big" day for "Small" businesses. Many retailers have Super Bowl sales, and bars and restaurants use this day to make up for the normal…
Creating Your 2012 Social Media Plan!
In 2011, I met with many small business owners and assisted them in creating Facebook pages for their businesses or helped them claim their venues in FourSquare or in Google…