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Small Biz U

SmallBizU is created especially for small businesses and entrepreneurs, offering a no-frills, utilitarian curriculum that provides small businesses with real-world tools and information.

Visit your The University of Scranton SBDC's Small Biz U webpage to access over 4,000 animated slides accompanied by voice-over narration, PowerPoint presentations, worksheets, toolsets, and access to a comprehensive knowledgebase, including:

Money Courses

• Finding Money To Start A Business
• Creating A Loan Package
• Finding and Attracting Investors
• Creating Financial Projections
• Accounting 101: The Fundamentals

Management Courses

• Crafting A Business Plan
• Strategic Planning and Execution
• The Entrepreneurial Strategies
• Growing A Business
• Choosing A Legal Structure
• Buying A Business
• Hiring and Managing Employees

Marketing Courses

• Creating Buzz: Small Business Marketing
• Market Insight and Research
• Positioning
• Pricing Strategy and Tactics
• Understanding Intellectual Property
• Advertising and Promotions
• Marketing 101

In order to access Small Biz U online learning programs it is recommended that you install Adobe Acrobat Reader and Microsoft Internet Explorer on your computer.

Small Business Marketing

Our friends at the Famee Foundation offer several free tutorials that break down subjects into manageable pieces with notes emailed to you.

• 31 Day Marketing Primer for Startups
• 14 Day Quick Marketing Plan
• Putting Marketing Concepts to Work ( Implementation Program)
• Marketing Plan Tips to Get the Bank Loan
• Customer Pillars Marketing Book - Chapter by Chapter
• Marketing Mastery 1 - Focus on Growth Customers
• Marketing Mastery 2 - Maximize Value Incrementally
• Marketing Mastery 3 - Refine to Perfect Pricing

PITCH THEN PLAN

The "PitchThenPlan™" tool can be used by start up businesses as well as existing businesses to develop or perfect a written business plan.

The three part "PitchThenPlan™" tool will allow the entrepreneur to first develop a ten slide pitch for your business. In this section ten basic topics will be covered, among them: The Idea, The Business Model, and The Customer.

Next you will be guided to expand your pitch into a business plan. In the planning section more topics are covered, such as: Marketing Schedule, The Location, and Legal Structure.

And last you will develop the numbers for the business plan. We provide an excel template that will assist you in developing the financial section of your financial plan.

http://www.smallbizu.org/pascranton/