Many clients look to The University of Scranton SBDC for guidance when trying to select a name for their small business. This weeks #BusinessTipTuesday refers to Name Tag Day, which falls on Thursday, March 9th. This is a good reminder to the importance of picking the right name for your business.
Some tips to remember are:
- Avoid acronyms … you want something that people can easily pass on via word-of-mouth, as that still is the best way to market your business.
- Try to think about the image you are trying to portray, and chose a name that reflects that.
- Resist naming the business after yourself, especially if you have a name that is hard to pronounce or spell.
- Think in terms of online marketing, use keywords or phrases that will help you get found online.
- Ask for help. Share your business name ideas with friends and family and illicit feedback.
Remember, your local SBDC consultant is always a valuable resource when making any business decisions. So contact your local SBDC for assistance in starting your small business.
Keith D. Yurgosky
Business Consultant
The University of Scranton
Small Business Development Center
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