Of the twenty most watched television broadcasts of all time, the Super Bowl holds nineteen spots, making it not only the biggest night in football, but also the biggest night in television. Because of the Super Bowl’s popularity, it is also the biggest night for advertisement. Sports Illustrated’s Richard Deitsch took to twitter in January to report that “An NBC Sports ad exec said today that the network will average more than $5 million for a 30-second spot for the Super Bowl.” If you are like most small businesses, you don’t have that kind of money to spend on advertising. Most small businesses have a limited budget when it comes to marketing their business, so they need to get the most bang for their buck. Here are some budget friendly advertising ideas:
Utilize Social Media- Create business accounts and participate in popular social media sites such as Facebook, Twitter, and Instagram. A huge chunk of the population is active on these sites, so it is free and easy to reach potential customers, and for them to find you. In addition to being active on social media, come up with online contests. Something as easy as “share this post for a chance to win” on Facebook gets the word out about your business.
Work on Your Website- No matter your business, you need a website. When potential customers are looking for businesses in their area, the first place they will look is the Internet. Build a website that is easy to navigate and will not leave customers scratching their heads- a poorly configured website is not a good way to advertise your business.
Create Flyers- Creating flyers is simple and relatively inexpensive. A great way to make flyers more effective is to offer an incentive to people who bring it in, i.e. “Bring in this flyer for a free appetizer”. This also helps keep track of customers who came in because of the flyer.
Take Advantage of Word-of-Mouth- Offer a customer referral incentive, a free reward for referring new customers. Word-of-Mouth is powerful, and customers telling their friends about your business is extremely valuable.
Advertising as a small business doesn’t mean you need to have a Super Bowl level budget. When it comes to marketing your business, spend wisely and make the most out of the money you do have.
Amy Simpson, Senior
The University of Scranton
Small Business Development Center
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